For MSP owners

Build your MSP's AI-powered marketing system in 6 weeks

Most MSPs run on referrals and luck. The MSP Growth Lab is a hands-on cohort that gets you a complete, running marketing and lead-generation system — positioning, website, content, outbound, and a CRM with AI follow-up. You don't just learn it. You leave with it built.

Built on the AI stack we run every day: Claude · GoHighLevel · Marketing Genie · Apollo.io

What you'll have by Week 6

A complete system — running, not theoretical

Every week you leave with a concrete piece built. By the end they connect into one machine.

🎯

Positioning & ICP

A clear niche, ideal-client profile and a no-brainer offer that makes your marketing actually land.

🌐

Website & Google presence

A site that converts your niche + an optimised Google Business Profile pulling local leads.

📣

30 days of content

An AI content engine (Marketing Genie) with a month of LinkedIn content created and scheduled.

📧

Outbound that books calls

A clean Apollo list and a live cold-email + LinkedIn sequence running — done right for 2026 deliverability.

⚙️

CRM with AI follow-up

A full GoHighLevel pipeline with automated nurture, booking and an AI conversation bot — no lead slips.

📈

A 90-day scale plan

The numbers to watch and a concrete plan to grow — ads, automation, and hands to run it.

How it works

Six weeks. Recorded modules + live workshops + community.

Watch the module, show up to the weekly live build-along, leave with that week's piece built. Led live, recorded for catch-up.

Learn

Short recorded modules each week — watch on your time.

Build live

A 90-minute live workshop where you build it with us, not alone.

Ship

Each week ends with a working deliverable + a community to keep you moving.

Runs quarterly · 20–30 MSP owners per cohort.

Choose your level

Three ways to join

Starter

$497

  • 6 weeks of recorded modules
  • Live weekly workshops
  • Private community

Pro

$997

  • Everything in Starter
  • CRM snapshot + Claude prompt library
  • Apollo templates + swipe files

Elite

$1,997

  • Everything in Pro
  • 2 × 1-1 strategy sessions
  • Done-with-you GHL setup
Start free

Not sure where you stand?

Take the free MSP Marketing Scorecard — 10 questions, instant score, and the 3 fixes that'll move the needle fastest. Then join us live at the free masterclass.

Who it's for

Built for MSP owners who are done relying on referrals

If you run a managed-service business and want a predictable pipeline — without hiring a marketing team — this is for you. We run this exact stack ourselves; now we'll help you build yours.

Ready to build your MSP's growth engine?

Join the waitlist for the next cohort — waitlist members get priority and a graduate discount.

Join the MSP Growth Lab waitlist