12 modules. 12 done-for-you builds.

Every module teaches a piece of the system — and in parallel, our team builds that exact outcome for your MSP. Sequenced by dependency over an 8–12 week cohort. Here's the whole thing, lesson by lesson.

8–12 weeks12 modules · 1:1 buildsLive + recorded

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Learn itShort, MSP-specific lessons

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We build itThe outcome, for your MSP

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You keep itA running engine, owned

Modules 1–12

The full syllabus

Click any module to expand. Module 1 is a free preview — see exactly how we teach before you join.

1Positioning, Niche & ICPEscape commodity · 4 lessonsFree preview⌄

Choose a niche and ICP that make your marketing land, and a spiky point of view that makes you the obvious choice. We build: your positioning, messaging and copy — live on your site.

2Offer & Product-Market FitValidate the offer · 3 lessons⌄

Build and validate the offer the market actually wants, so everything downstream has something to sell. We build: a validated offer and the proof to back it.

3Pricing & PackagingGood/Better/Best · 4 lessons⌄

Package services into tiers, bundle security, and run the floor-price maths that protect your margin. We build: your pricing and product catalogue.

4Brand & IdentityLook premium · 3 lessons⌄

Look like the premium choice, not the cheapest local IT guy. Colours, logo, voice and visual system. We build: your brand kit — logo, colours, social covers.

5Website That ConvertsThe 6 elements · 4 lessons⌄

The six elements of an MSP site that books calls — headline, proof, one clear CTA and more. We build: your new or rebuilt website (our AI web studio).

6Local SEO + AEO/GEOMaps pack + AI search · 4 lessons⌄

Win the Google Maps pack and — the wide-open advantage — get recommended by AI search like ChatGPT and Claude. We build: your SEO and AEO foundations.

7Personal Brand, Content & SocialShow up consistently · 4 lessons⌄

Build authority with a content system you can actually sustain as a busy owner. We build: your social media makeover + posting system.

8Demand GenerationFour M's, outbound, JV · 4 lessons⌄

Stop waiting for referrals. Lead magnets, cold outbound done right, and joint ventures that fill the calendar. We build: lead-gen templates + funnels for Google and social.

9The 12-Month Content EngineA year in a system · 3 lessons⌄

Plan and produce a year of content in one system — never face a blank page again. We build: your content engine in Marketing Genie.

10RevOps: CRM, Funnel & AutomationOne running machine · 4 lessons⌄

Connect everything into one machine: pipeline, automated nurture, booking and speed-to-lead. We build: your GoHighLevel CRM + funnel snapshot.

11AI Inside Your MSPPut AI to work · 4 lessons⌄

Deploy AI that does real work — an assistant that handles enquiries, drafting and follow-up. We build: your AI 'Chief of Staff' assistant + Claude implementation.

12Metrics, QBR/vCIO & ScalingGrow MRR · 3 lessons⌄

The numbers to watch and the QBR/vCIO motion that expands existing clients after the cohort ends. We build: dashboards + an expansion playbook.

By the end

You'll have a complete, running growth engine

Twelve owned outcomes, connected into one system — positioning through to an AI assistant and a 12-month content plan. Not notes. A machine.

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Join the waitlist for the next cohort — founding members get priority enrolment and founding-cohort pricing.

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